Elements of marketing plan pdf Nelson

elements of marketing plan pdf

What Are the Key Elements of a Great Marketing Plan? Busine Elements of a Business Plan A business plan is a description of the business, a road map that will help you get to your desired destination. It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes. One of the major benefits you will receive from developing a

Developing a Marketing Plan

Key elements of a successful marketing strategy. Learn about the elements of a traditional marketing plan as well as the elements of a marketing plan for SEO so that more people can find your website online., Start studying 7 Elements of the Marketing Plan. Learn vocabulary, terms, and more with flashcards, games, and other study tools..

The Eight Key Elements of a Successful Business Plan and How to Make Them Work for You 07/23/2013 11:28 am ET Updated Sep 22, 2013 "I don't have one" was Carl's response when I asked to see his business plan for his new company. For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis. Whoever may be your target user, a winning business plan should contain certain key elements: Key elements of a winning business Plan

It's hard to call a marketing plan fully integrated without some type of print. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it. Before we go into all the elements of the marketing mix, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should pay attention at the image below to understand what makes up the entire marketing …

important element is also the identification of market op-portunity according to new markets and according to new products. The marketing plan is the component of the business plan. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the long-term marketing plan 02/08/2019 · Templated business plans give investors a blueprint of what to expect from your company and tell them about you as an entrepreneur. The majority of venture capitalists (VCs) and all banking institutions will not invest in a startup or small business without a solid, written plan.

02/08/2019 · Templated business plans give investors a blueprint of what to expect from your company and tell them about you as an entrepreneur. The majority of venture capitalists (VCs) and all banking institutions will not invest in a startup or small business without a solid, written plan. Follow these seven simple steps, and you’ll be armed with a marketing plan that is sure to help you take your business to the next level! What is a marketing plan? Before you can jump right in with creating your plan, it’s important to have a solid understanding of what exactly it is.

I’m writing a lot about marketing plans these days. See my updated version of this post – Components of a Startup Marketing Plan, along with 3 Reasons to Build a Startup Marketing Plan and my presentation on how to structure a marketing plan framework in Startup Marketing: A Systems Approach. This is what a Marketing Business Plan usually consists of: Before you download one of the sample marketing business plan templates that we have got for free, you should know what a plan such as that is usually made up of. Here are all the components of a marketing business plan listed out. A detailed description of what your business really is

Action Plan A business plan can help to move you to action. You may have been thinking for years about starting a business or engaging in some venture, but the process may seem too daunting, too large and too complicated. A business plan will help you to pull apart the pieces of starting a business and examine each piece by itself. So instead plan? •Does the plan describe features of the products or (better) does the plan set out the unique advantages the products have for the target customers? •If there a mix of customers identified in the plan? •Are there clear plans for the introduction of more than one product? •#1 Tip: beware of top down plans “the total market size is

There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the main elements of marketing strategy. Each of these 7 elements is dynamic and when one changes, the remaining change. When you start out in business, two things are scarce: time and resources. To create an effective new business strategy and ensure you're not wasting time or money, you need a marketing plan.

That said, there’s one key thing we need to remember when creating our marketing plan: Good marketing goals must concretely support business goals. So what should our marketing goals be and how must they support business goals? Read on … MARKETING GOALS. First, good marketing goals must consist of five key attributes. For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis. Whoever may be your target user, a winning business plan should contain certain key elements: Key elements of a winning business Plan

If you’re serious about your restaurant, you’ll need a written, detailed restaurant marketing plan before you open your doors for business. Even if you’ve already started serving customers though, it’s still not too late to benefit from this process. Marketing plans might seem intimidating Follow these seven simple steps, and you’ll be armed with a marketing plan that is sure to help you take your business to the next level! What is a marketing plan? Before you can jump right in with creating your plan, it’s important to have a solid understanding of what exactly it is.

It's hard to call a marketing plan fully integrated without some type of print. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it. Six Elements of Modern Marketing Written by Brian Sooy It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — explore six elements of marketing to help you create campaigns and marketing communication plans.

A Business Marketing plan is very important for any product or company, in order to achieve individual and organizational goals. A Business Marketing plan is a drafted document which gives the overall summary of the market. It clearly states how the firm plans to achieve its goals as planned. It This control element not only helps you see how your strategy is performing in practice, it can also help inform your future marketing strategy. A simple approach is to ask each new customer how they heard about your business. Deeper analysis can come from questionnaires, focus groups and examining customers’ online behaviour. Marketing plan

The Ultimate Marketing Plan Template (+ 7 Useful Examples

elements of marketing plan pdf

5 Key Elements of a Successful Marketing Plan Potential.com. A Great Marketing Plan Is More Than Just a List of Promotional Activities. A good marketing plan should begin with an evaluation of the entire potential market for each product category and include an analysis of consumer behavior, the competition and its products, and the strengths and weaknesses of the company as a competitor. Then you need, That said, there’s one key thing we need to remember when creating our marketing plan: Good marketing goals must concretely support business goals. So what should our marketing goals be and how must they support business goals? Read on … MARKETING GOALS. First, good marketing goals must consist of five key attributes..

How to Create a Marketing Plan for Your Home Business. Elements of a Business Plan A business plan is a description of the business, a road map that will help you get to your desired destination. It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes. One of the major benefits you will receive from developing a, Start studying Chapter 2: Elements of Marketing Strategy, Planning, and Completion. Learn vocabulary, terms, and more with flashcards, games, and other study tools..

USING THE SOSTAC MODEL PLANNING GUIDE

elements of marketing plan pdf

5 Key Elements of a Successful Marketing Plan Potential.com. So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’ s are called as elements of marketing and together they constitute the marketing mix. All these are inter -related because a decision in one https://en.m.wikipedia.org/wiki/Distribution_(marketing) A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps..

elements of marketing plan pdf


6 Key Marketing Elements You Should Resolve to Use. With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business. 02/08/2019 · Templated business plans give investors a blueprint of what to expect from your company and tell them about you as an entrepreneur. The majority of venture capitalists (VCs) and all banking institutions will not invest in a startup or small business without a solid, written plan.

This is what a Marketing Business Plan usually consists of: Before you download one of the sample marketing business plan templates that we have got for free, you should know what a plan such as that is usually made up of. Here are all the components of a marketing business plan listed out. A detailed description of what your business really is Six Elements of Modern Marketing Written by Brian Sooy It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — explore six elements of marketing to help you create campaigns and marketing communication plans.

10 Key Components of a Marketing Plan by Michael Fleischner Last Updated: Nov 10, 2017 A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn't have to be complicated in order to work. Here are the ten basic components of a marketing plan. 6 Key Marketing Elements You Should Resolve to Use. With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business.

If you prefer a PDF version of the marketing plan template, you can download it here. Marketing Plan Word Template. Word users, of course, we’ve got you covered. The marketing plan template as Word file can be downloaded here. 6 Examples of a Marketing Plan. To get your creative juices flowing, we’ve compiled a list of 5 inspiring marketing 10 Key Components of a Marketing Plan by Michael Fleischner Last Updated: Nov 10, 2017 A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn't have to be complicated in order to work. Here are the ten basic components of a marketing plan.

- D’apès vote plan d’actions, vous devez consace envion 1 jou pa semaine aux actions de communication et de marketing, soit 46 jours par an - En discutant avec d’autes chefs d’entepise, vous avez estimé ue la gestion administrative de votre entreprise (hors gestion des abonnés) vous prendra 0,5 jours Before we go into all the elements of the marketing mix, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should pay attention at the image below to understand what makes up the entire marketing …

Start studying Chapter 2: Elements of Marketing Strategy, Planning, and Completion. Learn vocabulary, terms, and more with flashcards, games, and other study tools. There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the main elements of marketing strategy. Each of these 7 elements is dynamic and when one changes, the remaining change.

Follow these seven simple steps, and you’ll be armed with a marketing plan that is sure to help you take your business to the next level! What is a marketing plan? Before you can jump right in with creating your plan, it’s important to have a solid understanding of what exactly it is. A good marketing plan includes these 10 elements: 1. Business Description 2. Market Research and Analysis 3. Pricing Analysis 4. Customer Profiling 5. Competitive Analysis 6. Marketing Goals and Objectives 7. Marketing Strategies 8. Marketing Methods 9. Marketing Budget 10. Success Measurements The 10 Elements of a Good Marketing Plan FDIC OMWI Education Module: Developing a Marketing Plan …

02/08/2019 · Templated business plans give investors a blueprint of what to expect from your company and tell them about you as an entrepreneur. The majority of venture capitalists (VCs) and all banking institutions will not invest in a startup or small business without a solid, written plan. 3 The essential elements of an excellent marketing plan by Professor Malcolm McDonald Summary Before we explain how to use the Marketing Navigation System, we need to check if you have a good marketing plan ready to implement. This chapter looks at the key elements of marketing plans …

3 The essential elements of an excellent marketing plan by Professor Malcolm McDonald Summary Before we explain how to use the Marketing Navigation System, we need to check if you have a good marketing plan ready to implement. This chapter looks at the key elements of marketing plans … Before we go into all the elements of the marketing mix, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should pay attention at the image below to understand what makes up the entire marketing …

Marketing Plan Components. A good marketing plan consists of well-thought out components. You should invest some time into researching your market and your business goals. For an example marketing plan that features with fully fleshed out marketing components, you can find sample marketing plan templates online. For a general overview, here are A good marketing plan includes these 10 elements: 1. Business Description 2. Market Research and Analysis 3. Pricing Analysis 4. Customer Profiling 5. Competitive Analysis 6. Marketing Goals and Objectives 7. Marketing Strategies 8. Marketing Methods 9. Marketing Budget 10. Success Measurements The 10 Elements of a Good Marketing Plan FDIC OMWI Education Module: Developing a Marketing Plan …

Before we go into all the elements of the marketing mix, and to avoid confusion between the 4p’s, 7p’s and even the 4c’s – you should pay attention at the image below to understand what makes up the entire marketing … I’m writing a lot about marketing plans these days. See my updated version of this post – Components of a Startup Marketing Plan, along with 3 Reasons to Build a Startup Marketing Plan and my presentation on how to structure a marketing plan framework in Startup Marketing: A Systems Approach.

Elements of the Marketing Plan Principles of Marketing

elements of marketing plan pdf

What Are the Key Elements of a Great Marketing Plan? Busine. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place., Marketing Plan Components. A good marketing plan consists of well-thought out components. You should invest some time into researching your market and your business goals. For an example marketing plan that features with fully fleshed out marketing components, you can find sample marketing plan templates online. For a general overview, here are.

LE MARKETING ET LA COMMUNICATION CCI Dordogne

Elements of a Business Plan agric.gov.ab.ca. This control element not only helps you see how your strategy is performing in practice, it can also help inform your future marketing strategy. A simple approach is to ask each new customer how they heard about your business. Deeper analysis can come from questionnaires, focus groups and examining customers’ online behaviour. Marketing plan, If you prefer a PDF version of the marketing plan template, you can download it here. Marketing Plan Word Template. Word users, of course, we’ve got you covered. The marketing plan template as Word file can be downloaded here. 6 Examples of a Marketing Plan. To get your creative juices flowing, we’ve compiled a list of 5 inspiring marketing.

That said, there’s one key thing we need to remember when creating our marketing plan: Good marketing goals must concretely support business goals. So what should our marketing goals be and how must they support business goals? Read on … MARKETING GOALS. First, good marketing goals must consist of five key attributes. This control element not only helps you see how your strategy is performing in practice, it can also help inform your future marketing strategy. A simple approach is to ask each new customer how they heard about your business. Deeper analysis can come from questionnaires, focus groups and examining customers’ online behaviour. Marketing plan

I’m writing a lot about marketing plans these days. See my updated version of this post – Components of a Startup Marketing Plan, along with 3 Reasons to Build a Startup Marketing Plan and my presentation on how to structure a marketing plan framework in Startup Marketing: A Systems Approach. There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the main elements of marketing strategy. Each of these 7 elements is dynamic and when one changes, the remaining change.

Elements of a Business Plan A business plan is a description of the business, a road map that will help you get to your desired destination. It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes. One of the major benefits you will receive from developing a A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.

For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis. Whoever may be your target user, a winning business plan should contain certain key elements: Key elements of a winning business Plan So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’ s are called as elements of marketing and together they constitute the marketing mix. All these are inter -related because a decision in one

3 The essential elements of an excellent marketing plan by Professor Malcolm McDonald Summary Before we explain how to use the Marketing Navigation System, we need to check if you have a good marketing plan ready to implement. This chapter looks at the key elements of marketing plans … Marketing plan —How will you Elements of a Business Plan Section 1. Business Description As an introduction to your business, this section should provide an overview of the business and its objectives. Readers of your business plan will want to know why this business should exist. Having a mission statement will help communi- cate this. Mission Statement As you begin your business

marketing plan is necessary for success in the promotion of your products and services. Your first and most important investment in marketing should be a thoughtful, goal-oriented marketing plan. A marketing plan will help to focus your company on the vital activity of growing the business. It will provide the framework on which to build new Marketing plan —How will you Elements of a Business Plan Section 1. Business Description As an introduction to your business, this section should provide an overview of the business and its objectives. Readers of your business plan will want to know why this business should exist. Having a mission statement will help communi- cate this. Mission Statement As you begin your business

I’m writing a lot about marketing plans these days. See my updated version of this post – Components of a Startup Marketing Plan, along with 3 Reasons to Build a Startup Marketing Plan and my presentation on how to structure a marketing plan framework in Startup Marketing: A Systems Approach. Marketing Mix of 4P‟S for Competitive Advantage www.iosrjournals.org 42 P a g e would be beneficial to take out a pension plan.

important element is also the identification of market op-portunity according to new markets and according to new products. The marketing plan is the component of the business plan. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the long-term marketing plan 02/08/2019 · Templated business plans give investors a blueprint of what to expect from your company and tell them about you as an entrepreneur. The majority of venture capitalists (VCs) and all banking institutions will not invest in a startup or small business without a solid, written plan.

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans. Action Plan A business plan can help to move you to action. You may have been thinking for years about starting a business or engaging in some venture, but the process may seem too daunting, too large and too complicated. A business plan will help you to pull apart the pieces of starting a business and examine each piece by itself. So instead

Elements of a Business Plan A business plan is a description of the business, a road map that will help you get to your desired destination. It gives you an idea of the obstacles that lie ahead and can point out possible alternate routes. One of the major benefits you will receive from developing a 6 Key Marketing Elements You Should Resolve to Use. With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business.

5 Key Elements of a Successful Marketing Plan Potential.com

elements of marketing plan pdf

Marketing Mix of 4P’S for Competitive Advantage. That said, there’s one key thing we need to remember when creating our marketing plan: Good marketing goals must concretely support business goals. So what should our marketing goals be and how must they support business goals? Read on … MARKETING GOALS. First, good marketing goals must consist of five key attributes., For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis. Whoever may be your target user, a winning business plan should contain certain key elements: Key elements of a winning business Plan.

Marketing Business Plan7+ Free Word PDF Documents

elements of marketing plan pdf

Elements of a Business Plan agric.gov.ab.ca. A good marketing plan includes these 10 elements: 1. Business Description 2. Market Research and Analysis 3. Pricing Analysis 4. Customer Profiling 5. Competitive Analysis 6. Marketing Goals and Objectives 7. Marketing Strategies 8. Marketing Methods 9. Marketing Budget 10. Success Measurements The 10 Elements of a Good Marketing Plan FDIC OMWI Education Module: Developing a Marketing Plan … https://en.m.wikipedia.org/wiki/Positioning_(marketing) Action Plan A business plan can help to move you to action. You may have been thinking for years about starting a business or engaging in some venture, but the process may seem too daunting, too large and too complicated. A business plan will help you to pull apart the pieces of starting a business and examine each piece by itself. So instead.

elements of marketing plan pdf


I’m writing a lot about marketing plans these days. See my updated version of this post – Components of a Startup Marketing Plan, along with 3 Reasons to Build a Startup Marketing Plan and my presentation on how to structure a marketing plan framework in Startup Marketing: A Systems Approach. If you prefer a PDF version of the marketing plan template, you can download it here. Marketing Plan Word Template. Word users, of course, we’ve got you covered. The marketing plan template as Word file can be downloaded here. 6 Examples of a Marketing Plan. To get your creative juices flowing, we’ve compiled a list of 5 inspiring marketing

10 Key Components of a Marketing Plan by Michael Fleischner Last Updated: Nov 10, 2017 A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn't have to be complicated in order to work. Here are the ten basic components of a marketing plan. 5 Key Elements of a Successful Marketing Plan by Shada Wehbe Published on March 31, 2017 A marketing plan is a thorough roadmap which outlines the overall marketing efforts of an organization and highlights the steps that will be taken so you retain its marketing objectives.

This is what a Marketing Business Plan usually consists of: Before you download one of the sample marketing business plan templates that we have got for free, you should know what a plan such as that is usually made up of. Here are all the components of a marketing business plan listed out. A detailed description of what your business really is Marketing plan —How will you Elements of a Business Plan Section 1. Business Description As an introduction to your business, this section should provide an overview of the business and its objectives. Readers of your business plan will want to know why this business should exist. Having a mission statement will help communi- cate this. Mission Statement As you begin your business

A good marketing plan includes these 10 elements: 1. Business Description 2. Market Research and Analysis 3. Pricing Analysis 4. Customer Profiling 5. Competitive Analysis 6. Marketing Goals and Objectives 7. Marketing Strategies 8. Marketing Methods 9. Marketing Budget 10. Success Measurements The 10 Elements of a Good Marketing Plan FDIC OMWI Education Module: Developing a Marketing Plan … As you already know, there are four elements in the marketing mix of any product (and seven in case of services). They are product place, price and promotion and each of the four plays an important…

- D’apès vote plan d’actions, vous devez consace envion 1 jou pa semaine aux actions de communication et de marketing, soit 46 jours par an - En discutant avec d’autes chefs d’entepise, vous avez estimé ue la gestion administrative de votre entreprise (hors gestion des abonnés) vous prendra 0,5 jours The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.

This control element not only helps you see how your strategy is performing in practice, it can also help inform your future marketing strategy. A simple approach is to ask each new customer how they heard about your business. Deeper analysis can come from questionnaires, focus groups and examining customers’ online behaviour. Marketing plan A good marketing plan includes these 10 elements: 1. Business Description 2. Market Research and Analysis 3. Pricing Analysis 4. Customer Profiling 5. Competitive Analysis 6. Marketing Goals and Objectives 7. Marketing Strategies 8. Marketing Methods 9. Marketing Budget 10. Success Measurements The 10 Elements of a Good Marketing Plan FDIC OMWI Education Module: Developing a Marketing Plan …

So the marketing manager concentrates on four major decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’ s are called as elements of marketing and together they constitute the marketing mix. All these are inter -related because a decision in one This is what a Marketing Business Plan usually consists of: Before you download one of the sample marketing business plan templates that we have got for free, you should know what a plan such as that is usually made up of. Here are all the components of a marketing business plan listed out. A detailed description of what your business really is

important element is also the identification of market op-portunity according to new markets and according to new products. The marketing plan is the component of the business plan. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the long-term marketing plan 6 Key Marketing Elements You Should Resolve to Use. With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business.

Let’s take a look now at 9 of the Key Elements of a Successful Strategic Marketing Plan. Analysis of Current Market Position; Sales and analytics reports from the past year should be reviewed to evaluate your business brand’s position in the market. They will also reveal the marketing plans that worked as expected, and those that For example a plan for internal use may not need a management profile but outsiders e.g investors are very interested in the management team and the lenders want a clear financial analysis. Whoever may be your target user, a winning business plan should contain certain key elements: Key elements of a winning business Plan

There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the main elements of marketing strategy. Each of these 7 elements is dynamic and when one changes, the remaining change. It's hard to call a marketing plan fully integrated without some type of print. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it. Instead of closing, print outlets have simply added a digital option, and profit by selling subscriptions to access it.

A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps. Action Plan A business plan can help to move you to action. You may have been thinking for years about starting a business or engaging in some venture, but the process may seem too daunting, too large and too complicated. A business plan will help you to pull apart the pieces of starting a business and examine each piece by itself. So instead

To find out how courses taken at a Washington state community or technical college will transfer to the University of Washington, click the college name below. For courses offered by any other institution, please see the UW’s Transfer Credit Policies. For more information about the Guide itself, please see the Equivalency Guide Manual. International credit conversion guide Southland International Credit Transfer and Grade Conversion Guidelines . this document sets out the common practices for credit transfer and grade conversion to be adopted by all courses that include accredited exchanges. For this reason, this Guide does not specify requirements in terms of modules/units.